The Influence of Russian Fad

With the phenomenal boom of Russia's fad industry, the country is no longer known as the land of ill-fitting shirts and shapeless clothing pieces. Ever since the collapse of communism in Russia, locals began to show their passion and ingenuity in expressing self-adornment and creativity in their fad trends. As proof to the success of the area's fad industry, many talented Russian fashion designers are now widely acclaimed in the international fashion sector.

One of the notable fad icons of Russia is Vemina. A fad line that was established in 1990, Vemina's success in the fashion enterprise started when it recruited Olympic rhythmic gymnast gold-medalist Alina Kabaeva as its model to market its fine line of clothes. Vemina's clothes are very notable among Russian locals, principally film personalities and known politicians. The notable Russian fad line is also currently catering the US fashion market. Another leading fad idol in Russia is Helen Yarmak. Yarmak's collections are among the outstanding Russian clothing lines that hit the chords of the Western fad market. With fur coats as the store's specialty, Helen Yarmak chose an English-sounding title to attract the attention of US fad consumers. The store's notable Hollywood figures include Goldie Hawn and Jim Carrey.