Suave Vogue and Business Moves from Max Chernitsov

When we think of Russia, we think of long cold seasons and people putting on thick, shapeless get-ups (rags?) and furs. But in recent years, people from other, more eminent and more fashion-conscious countries have decided to take a second a look at Russia, since the place itself is doing great on its fashion sense. This is clearly evident with a handful of Russian designers, who are introducing their way into the local and international markets. Helen Yarmak, for one, is a designer who has auspiciously captured the US market, with fur designs put on by known Hollywood celebrities.

When it comes to the domestic audience, on the other hand, Russia has its own persona. In fact, in the last couple of years, the name Max Chernitsov has been somewhat the buzz, especially among the community. Who would not be mentioning the name out loud when he has bagged a major deal with a large department store in Russia?

If I must say, Chernitsov has made somewhat a good move, both fashion-wise and business-wise, since he has decided to concentrate on establishing designs for Russian locals. After all, even it has been years since the fall of communism, Russia is still kind of seeking for something or someone to 'up' their fashion capability. Besides, with most of the locals getting some hints of vogue, the domestic audience is showing to be profitable in the long run.